Post by khatunrta309 on Mar 10, 2024 20:38:22 GMT -8
2015 s comng to an end and we are already thnkng about 2016. What wll happen n the world of toursm web marketng? What wll happen to rate party? What about Arbnb? There sn't a crystal ball n the edtoral offce yet, but ths year too we've seen enough to get an dea of what wll happen n 2016 . Rate Party: a decsve year f untl a few years ago tarff party stll seemed untouchable, n 2015 there was a real revoluton. After the Governments of France and taly have questoned the legtmacy of ths contractual clause between OTAs and hotels, t s dffcult to understand how the facts wll evolve. But you can bet that 2016 wll be a decsve year. However, there s no enthusasm about the consequences. Even f the portals were forced to remove t from the contracts, t s very lkely that they wll be able to persuade the majorty of ndependent hotels to keep t, under penalty of delstng. The bg ones wll be even bgger There s no doubt that Prcelne and Expeda are n the mdst of development. The acqustons of both n 2015 suggest that the two gants wll not stop. But at the end of 2015 we notced the emergence of a new, unexpected trend: even the large nternatonal chans are gearng up to expand . Not only dd Marrott purchase Starwood to become.
the world's largest hotel chan, but last week there was another notable acquston: Accor Hotels purchased the luxury brands Farmont, Raffles for $2.8 bllon and Swsshotel . A sgn that somethng s changng even n the world of hotel chans. t s lkely that the ever-ncreasng weght of ntermedares has pushed large groups to look for a way to consoldate the brand and acqure more contractual weght than n the past. Metasearch engnes are movng towards a commsson-based drect bookng model n 2016, metasearch engnes wll move ever closer to the OTA model. At frst, metasearch ndustry Emal Lst seemed to all focus on the PPC model but, wth the exponental growth of moble, they realzed that too many clcks slow down conversons. TrpAdvsor led the way by nauguratng ts commsson-based nstant Bookng , whch allows you to conclude the transacton drectly on TrpAdvsor even f t s n the name of the hotel. For now t s only avalable n a few countres, but the Owl s promotng t everywhere at the expense of TrpConnect. Google also seems to be headng down ths path. Conductng many PPC campagns on Google HPA.
we understood that the system s stll far from perfect and that the results can vary greatly dependng on the structure. t's possble that Google wll shft focus to ts commsson-based Book on Google soon . The same thng goes for Trvago , whch, as Sydney Burdck was able to confrm n the exclusve ntervew gven to Bookng Blog , s testng Express Bookng , a system smlar to TrpAdvsor's nstant Bookng. For hotelers who don't want to mss vsblty opportuntes, all that remans s to nvest n a bookng engne capable of runnng campagns on metasearch engnes and adherng to the new system. On the other hand, the commssons for now are lower than those of the portals and these are stll reservatons managed by the hotel. Arbnb won't stop Arbnb goes to the award as best protagonst of Toursm 2015, thanks to ts exponental growth both abroad and n taly (t has even had ts hand n the unreachable Chna and Japan).
the world's largest hotel chan, but last week there was another notable acquston: Accor Hotels purchased the luxury brands Farmont, Raffles for $2.8 bllon and Swsshotel . A sgn that somethng s changng even n the world of hotel chans. t s lkely that the ever-ncreasng weght of ntermedares has pushed large groups to look for a way to consoldate the brand and acqure more contractual weght than n the past. Metasearch engnes are movng towards a commsson-based drect bookng model n 2016, metasearch engnes wll move ever closer to the OTA model. At frst, metasearch ndustry Emal Lst seemed to all focus on the PPC model but, wth the exponental growth of moble, they realzed that too many clcks slow down conversons. TrpAdvsor led the way by nauguratng ts commsson-based nstant Bookng , whch allows you to conclude the transacton drectly on TrpAdvsor even f t s n the name of the hotel. For now t s only avalable n a few countres, but the Owl s promotng t everywhere at the expense of TrpConnect. Google also seems to be headng down ths path. Conductng many PPC campagns on Google HPA.
we understood that the system s stll far from perfect and that the results can vary greatly dependng on the structure. t's possble that Google wll shft focus to ts commsson-based Book on Google soon . The same thng goes for Trvago , whch, as Sydney Burdck was able to confrm n the exclusve ntervew gven to Bookng Blog , s testng Express Bookng , a system smlar to TrpAdvsor's nstant Bookng. For hotelers who don't want to mss vsblty opportuntes, all that remans s to nvest n a bookng engne capable of runnng campagns on metasearch engnes and adherng to the new system. On the other hand, the commssons for now are lower than those of the portals and these are stll reservatons managed by the hotel. Arbnb won't stop Arbnb goes to the award as best protagonst of Toursm 2015, thanks to ts exponental growth both abroad and n taly (t has even had ts hand n the unreachable Chna and Japan).